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Shopping: H&M Fashion Against AIDS

H&M have had a number of high profile collaborations, the most recent being Marni and David Beckham, but less frantically publicised are their 'good cause' ranges. If you been in to any of the stores recently you'll have been bombarded by the Conscious Collection, however hidden upstairs is the amazing Fashion Against AIDS range.


Pics from www.hm.com/gb/
Full of brash, bright clashing colours; the range embraces this season's trend of obnoxious prints with ombre and big ol' jewellery to have a riot on the high street. It's basically the must-have wardrobe for Coachella-goers.


Obviously the massive added bonus on top of all the shiny stuff is this range gives 15% of all profits to AIDS research and support charities.




I bought this amazing necklace which essentially looks like it's made from a load of ball bearings, which had its first outing the other night with my Lulu Guinness cameo tee.




The range has definitely made me even more excited about the upcoming accessories collaboration with Anna Dello Russo, as that is bound to be 10 times more eccentric than this!


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5 comments

  1. I'm very happy to accept that H&M was always one of my fav<3 stores bcoz such a great number of serious collaboratios and fresh creative ideas. And I'm also waitin' for comin' soon collection by Russo, hope to enjoy these hotsie-totsie jewels!

    cheers,
    Helen

    http://helendushko.blogspot.com/

    ReplyDelete
  2. Love everything! But especially the jacket!

    ReplyDelete
  3. let's follow each other;)

    Helen x

    ReplyDelete
  4. amazing post dear!
    Gorgeous blog! Following! Hope you'll follow me back! <3

    ReplyDelete

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As of 20th November 2014, any products marked with an asterisk (*) have been provided as a sample for unbiased review