I know the streets of the West End pretty well after almost seven years of living in London; so it is super rare that I actually spend a day in the area, rather than powering through it with my earphones in whilst I snarl at tourists. But as I've said so many times before, you don't have to go off the beaten track to have a great travel experience, so I set out to explore my own city, embracing the West End's 'London is Open' message, and had a full day of hitting actual shops rather than just adding to my never-ending ASOS order.
If it's your first time to this area, here's where you should head to:


















